Back to Blog

More Viral Than The Virus Campaign

We’re big fans of local business.

We love local business, we work with local businesses, we are a local business. So when businesses were forced to close or scale back operations, we partnered with some friends and local creatives to put together a campaign with the goal of supporting some of these incredible local businesses, and maybe encouraging people to rally together in the process.

 

How It Works

With Covid-19 having an R-Value of 2.3, we challenged our community to gift 3 or more items to family, friends or neighbours, and affect more people than the virus. We call it a ‘Random Act of Business’. The vendors are offering ‘curb side pick-up’ or ‘delivery’ items, and receive every penny from each purchase.

Step 1:  Choose 3 or more gifts

Step 2:  Add friends and notes on each gift

Step 3:  Wait (patiently) for the vendor to reach out to organize fulfillment

 

The Result

As of May 22nd the campaign as seen people in our community gift over 2300 items, generating almost $60,000 for local businesses. We know it’s only a small step in helping businesses cope with the effects of the pandemic, but we’ll run this campaign as long as needed, and hope it’s been as fun for those who’ve participated as it’s been for us!

 

Commit a Random Act of Business