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Good Design Is Good Business

Within the first 13 milliseconds of starting your sales presentation, your prospects have already visually identified the content of the images in your sales deck and begun emotionally processing them.

That’s 10x faster than the blink of an eye.

Before they start understanding your pitch on a conscious level, they’ve already judged your deck based on first impressions, experienced it emotionally and filtered it through a number of cognitive biases.

Read the full article here. Full disclosure – it’s long, and real science-y.
So this applies to your sales presentation, marketing materials and website. First impressions leave a lasting impression.

Let us know if we can help you with making good impressions.


cropped-ldm-site-icon.pngGood Design
Is Good Business

Thomas J. Watson



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