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The Quarter – Fall 2013

Every so often a topic comes along that we feel warrants significant attention. RWD, or Responsive Website Design, happens to be one of those critical items that has become, and will continue to be significant, in the months and years ahead.

“We thought we could just plaster our desktop homepage onto a mobile homepage and expect users to be happy with it.”

Tim Wilson – Marketing Magazine
November 2012

We’ve been keeping the Web Dev and Creative teams busy working though this fundamental shift in approach, as the interaction between the two is critical for a well planned, dynamic site.

The goal of this edition of the Quarter is to provide a little more understanding about the impact and potential of RWD, and the importance of delivering a better browsing experience to your viewers.

Web Sight

More and more people access the internet via Smartphones, Tablets, and even TVs. Providing an optimal browsing experience for users, regardless of their device, has been a major focus in web development over recent years.

“Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day.”

Pew Internet

Responsive design is a ‘one code, multiple devices’ style of coding websites. Instead of needing separate sites or apps for desktop and mobile devices, CSS3 Media Queries are used to intelligently adjust the site’s layout and features based on the viewer’s screen size.